Common Sails… that Win in the Market Place…

Written by William Winship

Tuesday, 01 September 2009 16:57

What do great companies have in common? As I study a variety of companies, I see some common characteristics that drive them to achievement. In this article, I will focus on two companies that I have some familiarity with.

The first company is Send Out Cards. This is a greeting card business that is driven by a community of extremely self-motivated entrepreneurs. The company takes a simple idea like sending out greeting cards to a brand new level. They have developed a system that includes a well-organized database and integrated it with modern technology so that you can custom design and mail out greeting cards without having to shop for, stamp or mail the card yourself. They simply have taken the work out of it so that you can be courteous and build relationships, one card at a time. This idea to some naysayers could never work. However, according to Inc. 500 magazine, this company ranks as the 158th fastest growing company, and the website ranks on the top ten list.

The second company that I would like to bring to your attention is Chic-fil-A. Here is a company that is continuing to grow, even with a down economy. They have a campaign that uses the idea of preserving the cow to encourage people to buy chicken. The culture of the company focuses on being healthy and has been one of a few companies that continue to display Christian values by being the only fast food restaurant that closes its doors on Sunday. They are committed to the core to ensure their employees and customers are shown by example what it truly means to reflect integrity.

The two companies have these things in common:

Leadership’s commitment to continual improvement.

Leadership’s enthusiasm to see those served and those who serve win.

Leadership’s understanding that their enemy is complacency, not competition.

Leadership’s passion to reach beyond their circumstances and continue to innovate.


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